Free, encrypted, HIPAA-complaint patient-physician email. Simple. Easy-to-use. Ad-supported. Perhaps by Google ads, like Gmail.
But I'm getting ahead of myself. Think about it. Most physicians actually want to email their doctors. And many doctors would email their patients if there was a free, encrypted, private, easy-to-use system available. But most physician-patient email systems are expensive or are cumbersome to use. (For more background, see this three part series on patient-physician email on Tech Medicine.)
So here's my proposal:
Dear Google (or another company with resources and ambition),Photo Credit: Flickr
Please create an email system where all communication between physicians and patients is encrypted to comply with the HIPAA privacy law.
Make it free. Advertise it to doctors. Emphasize the HIPAA-compliant part. Emphasize the free part.
Monetize it with Google adwords or some other system. In fact -- if this is Google I'm speaking to -- just build it on Gmail. Countless Gmail users are already fine with seeing contextualized ads right next to their email. I don't think doctors and patients would mind. And if they do, well, those people won't use it. Plenty of other people will.
I understand there are technical limitations. But people have designed HIPAA-compliant patient-physician email systems before. I'm just asking you to do it better. And for free.
It would be huge. Not only in terms of potential advertising revenue, but it would provide a real service to patients who would love to email their doctors. And it might strengthen the physician-patient relationship like few things could.
Thanks for listening.